Effective Date: 1-10-2025
Last Updated: 15-10-2025
Welcome to Etch Theory (“we,” “our,” “us”).
This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit or make a purchase from our website [www.etchtheory.in].
By using our Website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our services.
1. Information We Collect
We collect personal and non-personal information to process your orders, improve our services, and ensure a smooth shopping experience.
A. Personal Information
When you create an account or make a purchase, we may collect:
-
Full name
-
Email address
-
Phone number
-
Billing and shipping address
-
Payment information (processed securely via payment gateways)
B. Non-Personal Information
We may also collect non-identifiable information such as:
-
Browser type, device details, and IP address
-
Pages visited and browsing behaviour
-
Cookies and analytics data
2. How We Use Your Information
We use your information to:
-
Process, confirm, and deliver your orders
-
Communicate updates about your purchase
-
Provide customer support and respond to inquiries
-
Improve our website, products, and user experience
-
Prevent fraudulent transactions and ensure security
-
Send promotional emails or offers (only if you opt-in)
3. Cookies
Our Website uses cookies to enhance your browsing experience.
Cookies help us:
-
Remember your preferences
-
Improve loading speed
-
Track analytics to understand customer trends
You can disable cookies in your browser settings, but some parts of the Website may not function properly if you do.
4. Sharing of Information
We do not sell or rent your personal data to any third parties.
However, we may share information with:
-
Service providers (such as payment gateways, shipping partners, and IT providers) to complete your orders.
-
Third-party vendors when you buy products fulfilled through them on our Website (only necessary delivery details are shared).
-
Law enforcement or government agencies if required by applicable law.
All third-party partners are bound by confidentiality and data protection obligations.
5. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes described in this policy — typically until your account is active or as required for tax, legal, or business obligations.
6. Data Security
We implement appropriate technical and organizational measures to protect your data against loss, misuse, unauthorized access, or disclosure.
Payment information is encrypted and processed securely through trusted payment gateways; Etch Theory does not store your full payment card details.
7. Your Rights
Depending on your jurisdiction, you may have the right to:
-
Access, correct, or delete your personal information.
-
Withdraw consent for marketing communications.
-
Request a copy of the information we hold about you.
To exercise these rights, please email us at thetchtheory@gmail.com.
8. Third-Party Links
Our Website may contain links to other websites or third-party sellers. We are not responsible for the privacy practices or content of these external websites. Please review their privacy policies before sharing any personal data.
9. Children’s Privacy
Our Website is not intended for children under the age of 13. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal information, please contact us for removal.
10. Changes to This Policy
Etch Theory reserves the right to modify or update this Privacy Policy at any time. The revised version will be posted on this page with an updated “Last Updated” date.
11. Contact Us
If you have any questions, concerns, or complaints regarding this Privacy Policy or data handling practices, please contact us at:
Vasai, Maharashtra – 401201, India